Mack Brands
The first Domanski.AI Founding Workshop. The pattern showed up exactly as intended.
Premium spirits brand house. 7-person team. 4 brands. Multiple distributor markets. Workshop ran 13 May 2026.
By the end of the four-hour workshop, the e-commerce lead, the SEO lead, and the finance lead had all separately come up to me wanting 1:1 sessions on their own workflows.
That's the methodology working as intended. The workshop surfaces the leverage. The exec books the room. The department heads walk out wanting installs of their own. The 1:1s do the work.
Half-day on-site → 3–5 Role Installs over the following 6–8 weeks → an internal champion network that compounds across the company. One workshop is the start of a long relationship, not the end of a sale.
Mack Brands GmbH
Premium spirits brand house running Brooks Hard Seltzer, Finvara Irish Whiskey, Conte Camillo Negroni, and a luxury tequila across multiple distributor markets. SA-rooted leadership; small team relative to portfolio breadth.
The challenge a 7-person team running 4 brands across multiple markets faces isn't vision or quality — it's bandwidth. Every distributor conversation needs a tailored pitch deck. Every new market needs a new deck. That's 4–6 hours of manual assembly, repeated 8–10 times a quarter.
Shape A — Demo, reverse-engineer, forward-engineer.
Four hours. One room. One working agent at the end.
Frame and scope
Whiteboard "worst version of this workflow you've shipped" stories from the team. Lock the build scope in one sentence. The room arrives with opinions; they leave with a brief.
Demo the pre-built prototype
Ran the distributor-deck-builder agent live, end-to-end, on the team's actual brand fact-sheets. Showed the evidence gate firing on a seeded fake stat — the killer demo moment. The room understood what "gates" meant the second they saw one refuse to ship.
Reverse-engineer the prototype
Walked the agent file-by-file. CLAUDE.md, gates, brief template, RUNBOOK. Toured the branded SETUP.html (the starter pack delivery doc). The team didn't just see a demo — they understood the architecture underneath it.
Forward-engineer a sibling agent live
Picked a second workflow from the room's pre-survey, brainstormed it with the team, drafted the brief together, shipped the sibling agent inside the hour. The team didn't just see how the methodology works — they built a working agent themselves, in the room.
The distributor-deck-builder
Built the night before the workshop. Demoed live on Wednesday morning. The pre-build was essential — the demo only lands if the artifact is real.
- Brand fact-sheets (per product, per on-premise / off-premise channel)
- A master Mack Brands deck template
- Two reference RTM (route-to-market) decks for shape comparison
- Structural notes on deck architecture
- A 10–15 slide pitch deck in the Mack Brands voice, sized to the distributor and market
- Per-section flag notes from the brand-voice auditor
- Brand-voice auditor — refuses off-brand phrasing
- Evidence gate — refuses unsourced past-blueprint stats
Three department heads. Running tally.
Three department heads identified themselves as Role Install candidates in the room. Conversion window: 14 days post-workshop per the credit mechanic. This section updates as installs land.
Page updates with named installs and outcomes as they land. Target window: 14 days post-workshop.
The pattern played out exactly as the methodology predicts.
This was the first workshop. Exec bought the room → operators surfaced themselves in the room → 1:1s will install the leverage afterwards.
The thing the workshop didn't have to do: convince anyone that AI was leverage. They already knew. What it had to do — and what made the conversion mechanic fire — was prove the install could fit their actual work, not just be a generic capability.
The prototype demo did that. The reverse-engineer walk-through made the methodology legible. The live forward-engineer of a sibling agent earned the trust.
In-Seat AI isn't zero people. It's zero new hires.
The methodology doesn't replace your team — it makes each person on it capable of two or three more, by giving them agents they direct themselves. The Mack Brands team left the workshop owning an agent they built. The installs that follow will compound that further. That's the whole idea.
"Paul was with us for an hour before everyone was trying to book one-on-ones with him."
90-second video from Mack Brands — to be embedded within 7 days post-workshop.
The Founding Workshop is half a day.
If your team is in the room, the pattern repeats.
One room. One morning. Your exec team and department heads walk out with a working agent, a prioritised roadmap, and a clear view of which 1:1 installs make sense next.
Bespoke AI systems for creative production. Installed into your employees. Not in place of them.